Cadillac Fairview: Meet You There

Cadillac Fairview Corp is one of Canada's largest real estate property managers and developers - owning some of Canada’s biggest shopping centres, including the CF Toronto Eaton Centre, Sherway Gardens, Ottawa’s Rideau Centre and Vancouver’s Pacific Centre. In 2018, CFC officially began rolling out a new brand identity and unveiled a new logo - the first ever since 1974.

“In unveiling “Meet You There,” which is being supported with a launch campaign, CF hopes to position itself among large consumer brands like Nike, Apple and Levi’s, according to Jason Anderson, the company’s SVP of marketing.

“It’s starts literally right now – there’s that idea of a physical, literal, meet you there moment,” he says. “But over time, we will grow this to be much more aspirational.”

Anderson says the video is focused on the notions of “vibrancy, transformation and social connection.”

For example, the transformative element can be found in the transition from mundane daily occurrences (hanging out on the couch, being at work) into something more exciting, whereas social connection is communicated more subtly through the recognition that both women in the spot are headed to the same destination, where they will presumably encounter one another.” - Strategy News

Services

Client Relations
Casting & Auditions
Project Management
Stakeholder Management
Music Licensing: “Can You Kiss Me First?” - College