Progress Over Perfect

8fit is a fitness app that makes healthy living simple by providing tailored guidance, including workouts and meal plans. Their mission is to transform the concept of fitness from the pursuit of perfection to a liberating journey of healthy, body positive and lasting changes.

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Insight: People aren’t machines to be optimized - they’re human beings who are trying their best to feel better. We wanted our community to know there’s so much more to being fit than losing weight - our bodies might not change overnight but there are so many reasons why we should nourish them with nutritious food and regular movement!

We move to feel healthy, energized and boost our mood.

Results:

  • +33% YoY growth via 835K average monthly engagements

  • +15% channel growth resulting in +90K followers

  • +12K organic sign ups (Q3/Q4 FY19) 

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Services:

Market Research
Brand Relaunch
Social Media Strategy & Management
Content Strategy
Copywriting
Content Production
Influencer Marketing
Community Management
Reporting & Analytics

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