The Approach: Leading with a People Trust People strategy – we utilized brand partnerships, influencers, and early adopters to craft authentic, relatable and effective social media content for Maven in every city at launch to successfully highlight product offerings, build a strong brand narrative, and fuel nationwide awareness.

How We Did This: We identified a number of key thematic content streams that came together to win the hearts and minds of our target cities while driving acquisition. This approach was repeatable and allowed us to establish a consistent rhythm, cadence, and voice for Maven

Insight: Car sharing is the natural choice and point of access for discerning city dwellers who are redefining ownership, and leveraging tech and information to enrich their lives.