Sour Puss: SQUAD

Everyone has that friend that they go to for everything, be it good news or bad news. They’re an ear when you’re venting, a hand when you’re down, and your eyes when you’re not around. They empower you, encourage you, inspire you, and bring out your best. It’s a relationship that’s often tested but seldom celebrated.

Approach: Let’s celebrate the moments we share with our squad in the name of a cause we care about, leaning on influencers to lead the charge

How We Did This: We seeded the content we received from our selected influencers to our Facebook community, encouraging our fans to snap a pic with their SQUAD and post it on Instagram in support of our cause

Results: For every Instagram photo tagged with @SourPuss, we donated $1 to Big Brothers Big Sisters of Canada. Together, we reached our goal and raised $10,000