Nike x Zalando: Dream Crazy
FIFA’s 2019 Women’s World Cup
For 30 years, “Just Do It” has inspired Athletes across the world. To celebrate the anniversary of this prolific sports mantra, Nike launched the “Dream Crazy” brand campaign to showcase the power of sport. Leading up to FIFA’s 2019 Women’s World Cup, I worked with Peach Berlin to create a 3 month inspirational journey through sport that came alive on Zalando’s social media channels,
Objective: Give the European fenom the tools to assume power
Brief: Create a 3 month inspirational journey through sport that comes alive on social media, integrating Nike services, influencers, athletes and product
Results: Through a highly engaging digital story-telling journey that drove brand heat and awareness across multiple consumer touch points, we proved sport can be accessible to anyone.
Services:
Market Research
Social Media Strategy
Channel Tactics + Roll-out Plan
Product Integration
